Although the economy has been in dire straits, all indications are that people are, more than ever, into spending their money on local products and are not skimping on quality. A recent survey by the analyst group Mintel found that “One in every six US consumers surveyed are going out of their way to buy local food products as much as possible, with potential for further growth, according to recent findings. However, the research company said, stronger promotion activities may be required to play up potential benefits to the consumer of sourcing local goods in order to ensure more mainstream acceptance of the segment.

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