Compile and distribute concrete facts and balanced evidence to educate well meaning but misdirected consumers, food producers and policy makers. Facilitate an understanding of the interconnection between what we buy and eat and the most pressing human health, environmental and socio-political issues facing the global community.
Encourage personal transformation, individual responsibility, and a change in the underlying worldview that causes the problem. Replace the growth and consumption paradigm with an ecological and well-being paradigm. Ecogastronomy is not anti-globalization- it advocates virtuous globalization that aims for improved quality of life for all rather than excessive wealth and abundance for a few.
Simplify thoughtful eating so citizens can maximize their impact. The foods that are the worst for our health tend to be the worst for the environment and have the greatest negative social impact and visa-versa. The ultimate goal is to inspire people to think beyond their own body and wallet.
Consolidate and organize the most effective arguments from the many trends in food activism (sustainable farming, fair trade, genetic engineering, packaging, Slow Food, etc). Ally with other activists and create a stronger movement by illustrating how the many aspects of food production and consumption are interrelated.
Alert the public to existing conditions and policies that violate their widely held values by exposing unethical government and corporate actions.
Mobilize citizens to stand up against the industrialization, standardization and McDonaldization of the food supply and the resulting threat to human health, food diversity, ethnic traditions, and cultural identity.
Prove that Ecogastronomy is not just for the elite by promoting alternatives to fast food and a fast life. Show people with limited time and resources how to make the greatest impact and connect with a more harmonious way of life while thriving in the modern world.
Harness consumer power to pressure corporations to produce healthier foods, be held accountable for testing and labeling, and practice ethical advertising. Consumers must have access to unbiased information and understand the issues before they are able to make conscientious, effective choices.